Customer’s Last Word
"Until now we’ve born all losses. With the MicroLog, we can show which party is actually responsible for the weak spots in the chain and make claims, if necessary. But we can also take measures to monitor the conditions during the journey thus proving to our customer our stringent quality control measures. This is one way Dutch flower exporters can continue to create a niche for themselves in the market."
Chris Van Arenthalls, CEO Greenwings
Floriculture is a high cost agro-industry, therefore damage incurred during production and shipment carry heavy profit losses. Slightly too high or too low temperatures and humidity can render entire shipments unusable, particularly to sensitive rose and tulip varieties High humidity levels trigger plant diseases such as botrytis, causing stock to perish
Application: Cold chain cut flower export
Organization: Greenwings – Flower export, the Netherlands
Floriculture is a high cost agro-industry, therefore damage incurred during production and shipment carry heavy profit losses.
About the Customer:
Greenwings is a Dutch exporter of cut flowers to Japan. Greenwings prides itself on being recognized for the highest possible quality and service.
Key Customer Challenges
Data loggers were attached to the shipment with temperature and humidity measures taken every 30 minutes. Upon arrival in Japan the loggers were mailed back to Greenwings and the data was uploaded. To identify the cause of stock spoilage, 50 shipments were accompanied during export. Specific incidents throughout the cold chain were captured, including the reason for the frozen flowers - stock had been left standing for several hours in temperatures of - 6 ° C at Schiphol Airport.