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Case Studies

MicroLog – Identifies Weak Spots throughout the Cold Chain


Customer’s Last Word

"Until now we’ve born all losses. With the MicroLog, we can show which party is actually responsible for the weak spots in the chain and make claims, if necessary. But we can also take measures to monitor the conditions during the journey thus proving to our customer our stringent quality control measures. This is one way Dutch flower exporters can continue to create a niche for themselves in the market."

Chris Van Arenthalls, CEO Greenwings

Floriculture is a high cost agro-industry, therefore damage incurred during production and shipment carry heavy profit losses. Slightly too high or too low temperatures and humidity can render entire shipments unusable, particularly to sensitive rose and tulip varieties High humidity levels trigger plant diseases such as botrytis, causing stock to perish  

Application: Cold chain cut flower export

Organization: Greenwings – Flower export, the Netherlands

Background: 
Floriculture is a high cost agro-industry, therefore damage incurred during production and shipment carry heavy profit losses.


About the Customer:
Greenwings is a Dutch exporter of cut flowers to Japan. Greenwings prides itself on being recognized for the highest possible quality and service.

Key Customer Challenges

  • Slightly too high or too low temperatures and humidity can render entire shipments unusable, particularly to sensitive rose and tulip varieties
  • High humidity levels trigger plant diseases such as botrytis, causing stock to perish 
  • Export to Japan takes a week. Many shipments arrived frozen – the cause along the cold chain was unknown


MicroLog Implementation:
Data loggers were attached to the shipment with temperature and humidity measures taken every 30 minutes. Upon arrival in Japan the loggers were mailed back to Greenwings and the data was uploaded. To identify the cause of stock spoilage, 50 shipments were accompanied during export. Specific incidents throughout the cold chain were captured, including the reason for the frozen flowers - stock had been left standing for several hours in temperatures of - 6 ° C at Schiphol Airport.


Measurable Results:

  • Tracking and tracing – establishing the weak spots throughout the global cold chain to adopt a proactive preventative approach to reduce lost stock
  • Proof for compensation – identifying whether the packers, airline or truck fleet packers share any responsibility for losses
  • Quality progress model -  defining a unique shipping model for each plant species based on their optimal temperature and humidity parameters in each season
  • Measuring ROI – assessing accurately whether pre-cooling, anti-humidity packaging or cooling rooms costs can be justified 

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